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Why Wow Tapes

Premium adhesive. Everyday price.

The adhesive decides whether tape holds all day and whether it comes off clean. So we start there, use natural rubber, and keep the price in line with everyday tape.

Black Wow Gaffer Tape, single 2 in x 50 yd roll

Black, 1 roll

The problem

Most tape cuts corners where you cannot see it.

A lot of tape sold as gaffer tape uses hot-melt or synthetic adhesive. It is cheaper to make. It is also why tape goes gummy under hot lights, slips on carpet and leaves a film on rented floors.

Our answer

NRA Technology: natural rubber adhesive.

Natural rubber stays flexible, grips rough surfaces and lets go cleanly. It is the adhesive professional gaffer tape is known for. We use it and still price our rolls like everyday tape, so you get the better adhesive for what you would pay anyway.

How adhesives compare

Same price range. Different results.

AdhesiveHot-meltSynthetic rubberNatural rubber (Wow)
Residue riskCommonOccasionalVery low
Under heatSoftensFairStable to 176°F
In the coldBrittleFairFlexible to -31°F
Grip on rough surfacesWeakGoodStrong

General adhesive characteristics. Always test on delicate or freshly painted surfaces.

What you get

Four reasons crews switch to Wow.

Clean removal

Peels off most finished surfaces without residue, so rental deposits and floors stay safe.

All-day hold

Grips carpet, concrete and cable jackets through long shoots and shows.

50 full yards

67% more tape than a 30-yard roll, so you change rolls less often.

Rated 4.6 on Amazon

From 354 verified buyers. 80% gave it five stars.

Who we are

An American brand, built on honest specs.

Wow Tapes is an American brand of tapes and adhesive products, based in Wilmington, Delaware. We design every product around its adhesive and build it to our own specification. We publish the full spec on every product page, and our ratings come from verified Amazon buyers.

  • Natural rubber adhesive on every gaffer roll
  • 11.8 mil cloth backing, 36 lb/in tensile strength
  • Matte, non-reflective finish that tears by hand
  • Prime delivery on Amazon, direct ordering for business

Test it yourself

Four checks before you buy tape in bulk.

1. Start small

Order a single roll or a 2 pack with Prime. Test the tape you would actually buy, not a sample.

2. Use your surfaces

Tape it to the floors, cable jackets, stands and walls your crew works on every week.

3. Leave it a full job

A shoot day, a show run or a trade show. Heat, foot traffic and time are what separate good adhesive from cheap.

4. Peel low and slow

Pull it back at a low angle. Natural rubber should come away clean, with no film and no lifted paint.

Questions

About NRA Technology.

Natural rubber vs synthetic
What is NRA Technology?

NRA stands for natural rubber adhesive. It is the adhesive Wow Gaffer Tape is built on. Natural rubber stays flexible across a wide temperature range, grips rough and textured surfaces, and releases cleanly when you peel it off.

Is natural rubber adhesive better than synthetic or hot-melt?

For gaffer work, yes. Hot-melt adhesive softens under heat and tends to leave residue. Synthetic rubber is a middle ground. Natural rubber is the traditional choice for professional gaffer tape because it holds through long days and comes off clean.

What temperatures can Wow Gaffer Tape handle?

It is rated from -31°F to 176°F, so it works on cold outdoor shoots and near hot lighting, as long as it is not taped directly onto a hot lamp or fixture.

How many orders has Wow Tapes delivered?

More than 16,000 orders have been delivered through Amazon Prime, and buyers rate Wow Gaffer Tape 4.6 out of 5.

How do I test gaffer tape before buying in bulk?

Order a single roll or a 2 pack on Amazon, tape it to the surfaces you actually use, leave it for the length of a typical job, then peel it off slowly at a low angle. If it holds and leaves nothing behind, it is ready for your crew. For 6 or more cases, apply for a business account.